Featured Work
A comprehensive collection of projects that showcase my approach to solving complex design challenges and delivering measurable business impact across various industries and scales.
International Web Funnel Redesign
Led cross-functional UX initiative to redesign end-to-end conversion funnel, proving embedded design could deliver billion-dollar business impact through human-centered design and A/B experimentation.
The Challenge
Web funnel hadn't been redesigned in years, competitors shipping faster experiences, conversion lagging with 80% drop-off at account creation
My Role
Senior Manager of UX (Head of Product Design)
Key Impact Metrics
Tickets.com Acquisition Engine
Designed a profitable acquisition channel from zero by creating a streamlined product experience and distinct market positioning that avoided cannibalization.
The Challenge
Build a profitable acquisition channel in a structurally competitive market without diluting core brand positioning
My Role
Head of Product Design
Key Impact Metrics
