Director of Product Design
I believe Design is more than craft, it's a force multiplier when paired with data, intuition, business context, and speed. I believe in teams that ship, learn fast, and actively shape the roadmap. The best design happens when we’re closest to the problem and understand the business, not just the process.
I lead Product Design and Research at Vivid Seats, supporting 16+ B2C, B2B, and internal products used by over 600M customers. My focus is on building high-performing teams that shape strategy, drive measurable outcomes, and elevate craft.
From 0-to-1 startups to Fortune 500 platforms, I’ve designed, launched, and scaled products across industries, often rolling up my sleeves to prototype, coach, and drive alignment across stakeholders.
Business Leader
Beyond design, I own and operate businesses inside and outside of Vivid Seats.
My job as a leader is to make momentum possible for the team, the product, and the business. That means setting a clear vision, removing friction, and creating a culture where designers are empowered to influence, challenge, and build alongside product and engineering.
I built and scaled Tickets.com, a $30M+ P&L business within Vivid Seats, handling everything from product strategy to staffing. I also run HeadwaterGuides.com, manage rental properties, and have led ventures in tea sourcing, band promotion, and more. I’m at my best building things from scratch.
Impactful Teams
My teams deliver impact through a deep understanding of users and tight alignment with business goals.
We’ve driven 30% conversion lifts at scale, launched 0-to-1 products, and led global research on pricing and growth. I also invest in culture; whether through company hackathons, UX events, or launching an employee Hall of Fame, because how teams work matters as much as what they ship.
Download Me
Want to see my resume in full PDF detail?
Remember the days of the Post It walls?