Business Impact
Case studies demonstrating measurable business outcomes through strategic product leadership.
Tickets.com: $40M Acquisition Engine
Built a differentiated product strategy that scaled a structurally unprofitable market into a $40M profitable acquisition channel with zero cannibalization.
The Challenge
Create a profitable acquisition channel in a compressed market without cannibalizing the core brand
My Role
VP of Product
Key Impact Metrics
New Business Line Launch
Identified market opportunity and built business case. Scaled from concept to $40M+ annualized run rate with full P&L ownership.
Design Org Transformation
Restructured design organization from in-house agency to embedded squads shipping code. Built experimentation culture and established analytics infrastructure.
Series D Growth Leadership
Led product design through 6 years of growth phase at SpotHero. Built team, established processes, and drove global market expansion strategy.
Innovation & R&D Leadership
Led in-house R&D squad delivering 3 new 0→1 products. Established innovation process from ideation through launch, while filing multiple patents for the business.